MarcomCentral is a vendor-hosted (SaaS) web to print system that provides an automated solution for creating, printing and managing the delivery of static, versioned and variable data pieces. Using predefined, press-ready PDF templates, print customers use this browser-based system to request items and follow the job through the production and fulfillment process.

Key Benefits

• Open a Marketing Store Your Entire Organization Can Use

  Let end users request all types of marketing collateral in an on-demand environment. Items like business cards, brochures, direct mail pieces, stationery and promotional items are accessible 24 hours a day, 7 days a week.

• Lock Down Your Brand

  Offer either templates or finished marketing pieces and maintain control over your company's key branding elements. You determine which elements are fixed and which are flexible.

• Streamline Your Marketing Operations

  Simplify the flow of information and overcome logistical challenges by integrating your marketing and printing processes. Lower costs and improve turnaround time through automation.

• Create Ultra-Personalized Customer Communications

  Put your data to work with dynamic messaging and imagery to create 1-to-1 eye-catching marketing pieces. Substantially increase response rates, ROI, customer retention and brand awareness.

• Use One System to Centralize Order Management for All Print Suppliers

  Work more efficiently by viewing and managing all of your print orders, from all of your print providers, in one central location. Your orders can flow directly to their press for the ultimate turnaround.

Marketing MarCom Costs

Source: Cap Ventures’ Cost of Business Communications; A Look at the Business Document Lifecycle

Features

• SaaS requires no servers, no software to download and no internal IT resources
• Customizable site appearance branded for your customers
• Integrated template design allows for a range of document types to be built with FusionPro Designer
• Template Design Plug-ins create documents in the top graphic design programs and upload with ease
• Upload offline VDP templates using FusionPro Desktop or create them directly in the application with FusionPro Designer
• Comprehensive role/user permission controls support nearly any organizational or role structure desired
• Order process is fully customizable per user and client; screens can be reordered or deleted for specific users or clients
• Varied approval workflows offer flexibility
• User budget controls help control spending per person
• Multiple order statuses allow detailed viewing from order to delivery
• HTTPS protocol and 128-bit SSL encryption; CyberSorce for credit cards; all servers and databases are behind a firewall; quarterly certification by SecurityMetrics
• Job ticketing creates unique identifiers for each order
• Libraries of easily managed and reusable imposition layout templates available; gang jobs by quantity or optimized groups, across multiple products and customers
• Pre-built and custom reports provide detailed information on all system activities
• International language support for stores in English, French, Italian, German, Spanish, or Dutch
• Integrates with CRM/ERP, MIS, Accounting, Login, Workflow, Shipping programs
• Web Services available including: Check Order Status, Create Packing Slip, Create Invoice, Delete Line Item, Get Inventory, Update Inventory, Messaging
• Multiple Data Feeds available including: FTP/SMTP/ HTTP: Sales Work Order, Job Ticket, Invoice, & Uberfeed
• Multiple Output Formats including: HP PPML, JLYT, PPML, VDX, VIPP, VPS, standard & optimized PDF, standard & optimized PS

Add-ons

• Intelligent Forms - Conditional logic removes the need for multiple products/templates
• List Purchase - Accudata and GeoSelector are integrated with real time results
• Ad Hoc Job Submission - JobDirect & JobExpress enable unique, one-time job submissions with server-side conversion to PDF for a plethora of documents.