FusionPro Links makes personalized direct marketing programs easy to implement, manage and document for you and your customers. With this vendor-hosted platform, users can create a customized online response experience with personalized URLs and microsites for variable data publishing (VDP) marketing campaigns, and manage these campaigns with a comprehensive suite of tracking and reporting features. By delivering a unique user experience, you can help your customers get improved response rates, greater conversion of leads into prospects and a measurable return on their marketing investment.

Benefits

• Add an Innovative Cross-Media Solution to Your Résumé

  Help your customers create a unique online response experience using personalized URLs, built in to direct mail or email, with microsites for VDP marketing campaigns that provide meaningful communication and inspire action. Now you’ve just moved from Printer to Partner.

• Who Says It’s Hard to Track Results with Direct Mail?

  Business reply mailers are cumbersome and limiting. With personal URLs you now know who is even slightly interested. Instant notifications of click-through and microsite activities are emailed out to give the sales or marketing team the edge it needs to to give Sales and Marketing the edge they need to close the deal.

• Keep Your Digital Equipment Up All Night

  Personalized URL campaigns need personalized mail. That means more print work for you and your digital production team to keep your business running at full speed.

• Personalized Web-Forms, the Smart Marketer’s Choice

  Increase your customers’ direct mail and email response rates by offering enticing landing pages with an easy way to reply online. The data captured can be marketing gold and reused for future endeavours that will only increase your opportunities for additional business.

• Match Your Customer’s Brand, 100%

  Satisfy the most particular creative manager’s need to precisely reflect corporate and campaign branding. Customized microsites can be built using virtually any html design tool.

Features

• Create personalized URLs for each recipient in a VDP campaign
• Develop personalized microsites for each unique customer
• Collect data from each customer through the use of microsite surveys and delete selected responses from a campaign, as necessary for accurate reporting
• Alert sales and marketing of response data in real time with campaign activity notifications
• Detailed reporting functionality for campaign response data
• Export lists in CSV or XLS format to avoid the size limitations of the XLS format and Excel’s cutoff point of 65,000 data records
• Multilingual personalized URL support to avoid browser support limitations, assure special/foreign character data is properly maintained and confirm valid personalized URLs are generated from data
• Configure additional user types to receive notifications and allow administrator to set response notifications based on either first response or click-throughs for each personalized URL