Printable’s MarcomCentral™ is the first SaaS web-to-print solution to integrate DirectSmile’s image personalization. The purely SaaS collateral management solution enables the creation of incredibly eye catching and intelligent marketing materials without the need for internal investments in hardware, software, and development resources.

DirectSmile’s products will also integrate with the entire line of Printable’s variable data publishing (VDP) products including FusionPro Desktop, FusionPro Direct, and FusionPro Server. The 14,000 customers who have installed a FusionPro VDP product will be able to use a familiar interface and rules wizard to produce dynamic templates with image personalization. To maximize the production of personalized images, output files are only available through products with server composition including FusionPro Direct, FusionPro Server, and MarcomCentral.

Image personalization within the MarcomCentral solution is purely delivered as SaaS, an industry first for this type of technology. All other image personalization solutions on the market today require software, hardware, ongoing maintenance, etc. Welcome to an entirely new business model for image personalization.

DirectSmile is the inventor of image personalization and one of the leading suppliers of software for variable data printing and cross-media marketing. Award-winning DirectSmile solutions allow users to implement sophisticated personalization tasks with ease, efficiency and smooth workflows, and leverage the power of one-to-one-communications across all media.

DirectSmile solutions are designed for true mass-personalization, allowing million-volume database-driven communication both in print and digital media with the ability to track detailed campaign feedback.

For printers, designers and agencies, using DirectSmile opens up new profitable fields of business ranging from selling high-value image personalized print products to the end-customer and producing high-impact customized direct mailings to creating personalized response-tracking websites and establishing web-to-print portals.