Launched in 2000, Printable Technologies is a world leader providing Integrated Marketing Solutions including Cross Media Variable Data Publishing (VDP), One to One Marketing Campaigns, and Collateral Management Solutions, to corporate enterprises, creative agencies, and the graphic arts industry.
The Integrated Marketing Solution powered by Printable combines real-time targeted cross-media direct marketing with detailed reporting and analytics. Not only can a company measure the ROI on marketing investments but also know who responded to an offer, when they responded, and – for web-based marketing – which pages they clicked to and how long they stayed on the campaign landing microsite.
Personalized direct marketing solutions deliver meaningful and relevant to customers and prospects by tapping into existing customer or prospect data or acquiring data files from outside sources. Personalized and customized graphic communication, whether online or print, has been proven to increase response rates, shorten response times, and increase the size and frequency of purchases.
Integrate the ordering, management, and distribution of a full range of marketing collateral and promotional items through print on demand and just in time fulfillment with traditional product and literature fulfillment for cost savings and improved efficiencies. By adding personalization and direct mail list management, users of marketing collateral and promotional items around the world can create, edit, and order materials that fully comply with brand and regulatory requirements.
With solutions powered by Printable Technologies, users can move smoothly from a powerful variable data publishing solution on the desktop to web-based and server-based solutions that can be customized for any sized organization. Software as a Service (SaaS) solutions integrate with CRM and sales force automation systems, ERP solutions, content management systems, and production workflows from Hewlett-Packard, Canon, Xerox, Kodak, and Xeikon.
More than 1,700 corporate customers use solutions from Printable Technologies to serve over 400,000 end users; more than 100 of the Fortune 500 offer desktop access to Printable Technologies products.