Solana
Beach CA – December 5, 2007 –
Printable Technologies will demonstrate Integrated Marketing Solutions
including Personalized Cross-Media Direct Marketing and Collateral Management
Solutions, at NCDM 2007, Las Vegas, from December 10 through December 12. Printable
Technologies, Inc.® is a leading provider of Integrated Marketing, Web to Print,
and Personalized Direct Marketing Solutions.
Cross-media
Direct Marketing Solutions
Customer
choice is redefining the way insurance, banking and other marketers speak to
the consumer--at home and in the office. To align with these consumers,
marketers are rapidly adopting new online marketing channels and integrating
them into their campaigns. In this environment, marketers need to speak
directly to customers and prospects with relevancy and timeliness. Traditional
marketing collateral and direct mail is still frequently “mass marketing”: order more units, get
a better price per unit, and hope to deliver a message that a prospect finds
appealing. It’s a numbers game that results in a lot of wasted money –
from outdated and obsolete collateral to trashed advertising mail.
The
cross-media solutions powered by Printable Technologies take advantage of the
vast amount of data available to present personalized messages that make
marketing more effective. Those more relevant communications result in
increased response rates and faster response times, driving higher revenue and
lower costs.
Collateral
Management Solutions
The Collateral
Management Solution is a turnkey hosted document ecommerce and web to print
system offering the ability to quickly setup powerful corporate collateral and
campaign management sites with highly customizable and data-driven
functionality.
The
system includes online document localization and customization; marketing
collateral and promotional item management and fulfillment; inventory tracking;
print on demand; and sophisticated corporate procurement features such as
spending accounts and multiple levels of approval. Marketing communications
managers benefit from automated job submission, streamlined file transfer, and
“hands free” workflow.
Integration
Tools
Leveraging a sophisticated
set of web services and data feeds, the Integrated Marketing Solution easily
integrates with ERP solutions such as Ariba, PeopleSoft, Ketera, SciQuest and
SAP; CRM offerings such as SalesForce.com; and content management solutions
like Documentum. Web services and data feeds allow users the flexibility to
manage and deliver a wide variety of personalized cross-media lead generation,
customer retention, and marketing communications programs within an existing
technical ecosystem.
Executive One-on-One
Senior executives and
industry experts from Printable Technologies are available to provide insight
and expertise and to answer questions.
About
Printable Technologies
Printable Technologies is a world leader providing Integrated
Marketing Solutions including Cross Media Variable Data Publishing (VDP), One
to One Marketing Campaigns, and Web to Print solutions, to corporate
enterprises, creative agencies, and the graphic arts industry.
The FusionPro® VDP solution suite - consisting of desktop, online, and server-based
VDP applications - is used to manage dynamic cross-media campaigns consisting
of variable text and images, perform high-speed data merge, and generate
production-ready output data streams.
The complete marketing campaign execution and tracking solution
from Printable Technologies - FusionPro Links - consists of a powerful data-driven
direct mail solution with personalized URLs, and microsites.
The FusionPro Web marketing collateral management system delivers online ordering
and e-commerce, mail list purchase and management, versioned and variable
documents, job submission, and file transfer.
Software as a Service (SaaS) solutions from Printable Technologies
integrate with CRM and sales force automation systems, ERP solutions, content
management systems, and and production workflows from Hewlett-Packard, Canon,
Xerox, Kodak, and Xeikon.
More than 1,700 corporate customers use solutions from Printable
Technologies to serve over 400,000 end users; more than 100 of the Fortune 500
offer desktop access to Printable Technologies products.
With solutions powered by Printable Technologies, users can move
smoothly from a powerful variable data publishing solution on the desktop to
web-based and server-based solutions that can be customized for any sized
organization.
For more information: www.printable.com or 800.220.1727.
