San Diego, March 5, 2008 – Printable Technologies®, Inc., a leading provider of integrated marketing, web to print and personalized direct marketing solutions, today announced the availability of its new Intelligent Forms feature, which allows customers to further customize the types of data entry forms they create for web-based ordering of simple to complex collateral, as well as versioned and variable data. Key features include the ability to create matrices of dynamic data to pre-fill forms in areas such as pricing, customized choice lists and altered data entry based on the particular person logged in. In addition, this new feature will reflect existing corporate hierarchies to provide customer-directed security and product access controls.
“With the capabilities of Intelligent Forms, our customers will lessen the amount of products and forms that need to be created in the first place," said Josh Roach, CTO of Printable Technologies. “This new feature uses dynamically updatable matrices of key corporate data that can automatically drive business rules around what is actually collected online and based on who is logged on and the product being ordered, among other options. For instance, many of our customers have pricing, regional and product data that changes constantly, and Intelligent Forms will eliminate the need to program each individually.”
Intelligent Forms falls under the umbrella of the growing suite of FusionPro® products. Extensive feedback was gathered from customers to deliver the features that brought the most value to users, including: customizability, dynamic use of rapidly changing corporate and pricing data, and performance and security enhancements.
“Because we designed the functionality in conjunction with our key forward-thinking customers, we expect a large portion of our customers to begin to migrate to Intelligent Forms in the coming months,” added Roach. “As they grow to understand the power this technology affords users in terms of run-time customization and dynamically updated forms with pricing and choice lists that reflect key corporate data changes over time, Intelligent Forms will become an indispensible tool.”
For additional information on FusionPro Web and Intelligent Forms, contact Dustin Ritter or visit www.printable.com.
About Printable Technologies
Printable Technologies is a world leader providing Software as a Service including Cross-Media Variable Data Printing (VDP), One to One Marketing Campaigns, and Web to Print solutions to corporate enterprises, creative agencies and the graphic arts industry.
The FusionPro VDP solution suite—consisting of desktop, online and server-based VDP applications—is used to manage dynamic cross-media campaigns consisting of variable text and images, perform high-speed data merge, and generate production-ready output data streams.
The complete marketing campaign execution and tracking solution from Printable Technologies—FusionPro Links—consists of a powerful data-driven direct mail solution with personalized URLs, and microsites.
The FusionPro Web marketing collateral management system delivers online ordering and e-commerce, mail list purchase and management, versioned and variable documents, job submission and file transfer.
Solutions from Printable Technologies integrate with ERP solutions, content management solutions, shop floor management applications and production workflows from Hewlett-Packard, Canon, Xerox, Kodak and more.
More than 1,700 corporate customers use solutions from Printable Technologies to serve over 400,000 end users; more than 100 of the Fortune 500 offer desktop access to Printable Technologies products. Clients can scale over time from the powerful VDP solution on the desktop to web-based and server-based solutions customized to meet the needs of organizations small and large.
For more information go to www.printable.com or call 800.220.1727.