Marketing Collateral & Management Solutions

A Marketing Collateral Management Solution streamlines the “total cost of use” of marketing collateral by eliminating the manual processes of ordering, personalization, production, and fulfillment. By pushing the acquisition of collateral to the desktop of the end user, your collateral and promotional materials get into the hands of users quicker and you significantly cut the cost of managing orders.

Integrate the ordering, management, and distribution of a full range of marketing collateral and promotional items through print on demand and just in time fulfillment with traditional product and literature fulfillment for cost savings and improved efficiencies. By adding personalization and direct mail list management, users of marketing collateral and promotional items around the world can create, edit, and order materials that fully comply with brand and regulatory requirements.

• Modify, reorder, and reuse documents

  Manage your brand by offering pre-approved document templates that can be localized quickly and efficiently, eliminating the complex – and expensive – proofing and approval process. As a result, just-in-time warehousing and print on demand put documents in the hands of the user in just days instead of weeks.

• Asset management and organization

  Libraries of digital content – images, text, mailing lists – provide efficient reuse of digital assets and prevent miss-use that can result in inconsistent brand expression. Only those assets for which the user has approval can be accessed.

• Secure access and permissions

  Permissions and secure access allows an end user can see only the products, prices, and shipping methods for which he or she has approval; as a result procurement is streamlined, brand rules are enforced during personalization, and reports are available at the user and product level.

• Budget control and analysis

  Manage the procurement process with secure access and permissions, or integrate with CRM, ECM, SFA and other applications and use the chain of command and authorization criteria from those applications. Data from the collateral management system can be fed to third party applications for reporting as well. Multiple vendor management and reporting

• Multiple vendor management and reporting

  With multi-vendor routing, orders can be distributed to preferred suppliers according to product, production method (such as print on demand), geographic location, order size, or other criteria. Reports allow visibility into print spend by vendor as well as across multiple vendors.