Personalized Direct Marketing Solutions

Customer choice is redefining the way marketers speak to the consumer - at home and in the office. In this environment, marketers need to speak directly to customers and prospects with relevancy and timeliness. Traditional marketing collateral and direct mail is still frequently “mass marketing:” order more, distribute more, and hope to deliver a message that a prospect finds appealing. It’s a numbers game that results in low response rates, unmeasurable ROI, and significant cost.

Personalized direct marketing solutions take advantage of the vast amount of data available to present personal messages that result in increased response rates, faster response times, higher revenue, and lower costs.

• Cross Media

  Personal URLs are the new “response card” and bring one-to-one Web marketing to a direct mail or direct email campaign; the microsite provides an interactive and personal experience for your prospects.

• Leverage Customer Data

  Merge and associate multiple databases from internal and external sources, confirm existing contact information, and capture new data through a variety of query and data collection activities.

• List Segmentation

  Rules-based personalization allows on-the-fly presentation of variable images and text according to purchase codes, demographics, gender, or other segmentation information; and response activity can be tracked within a list or across lists according to segment.

• Campaign Management and ROI Analysis

  Efficiently setup, launch, and manage campaigns through a powerful yet user friendly interface. View response metrics per campaign or per database list to track campaign ROI.

• Real-time Lead Response

  Real time monitoring tracks prospects as they move through the microsite. Built-in email alerts that flag a salesperson when a prospect lands on their personal web page, which provides the opportunity for additional contact.