Printable's new TransPromo application is a vendor-hosted software-as-a-service (SaaS) program that marries customized marketing content with transactional print and electronic communications. Available as an add-on to FusionPro® Web, the company's industry-leading web-to-print system, Printable's TransPromo solution allows users to upload templates that dynamically map information into transactional materials, such as bills, statements and invoices.

Highly personalized TransPromo communications are produced with web-based instant previewing and ordering. By leveraging the proven technology found in FusionPro Web, Printable's TransPromo application is seamlessly incorporated into the overall integrated marketing efforts of a wide array of business users.

Benefits

• Add TransPromo to the Marketing Mix

  Position your business as a trusted source for valuable information by including 1:1 targeted messaging with must-read materials. Include customized ads based on past buying patterns, known interests and detailed customer profiles to present specialized information.

• Use SaaS to Simplify Your TransPromo Infrastructure

  Let the open-architected, smaller technology footprint found in Printable’s vendor-hosted solution help you dynamically upload TransPromo data lists and merge them in real time with predefined templates in a Web-based collateral management system.

• Create a More Enriched User Experience

  Make transactional materials more accessible and ensure high readership rates with personalized messages that provide education, information, up-selling and cross-selling.

• Transform Statements into a Profit Center

  Increase revenue opportunities and lower costs by merging transactional and promotional documents to reduce paper and postage costs and allow the allocation of printing and mailing costs as part of the statement production process.

• Eliminate Envelope Clutter

  Forget about adding impersonal preprinted inserts that no one reads. Merge all of the elements in your document—including design, layout, color, variable data and targeted marketing—into a personalized communication. Improve message clarity and immediacy while enhancing the effectiveness of marketing programs and special offers.

Features

• Software as a Service (SaaS) requires no servers, no software to download and no internal IT resources
• Easily available through an activation fee in FusionPro Web
• Comprehensive setup provided through Printable professional services team
• Export data from virtually any accounting program or proprietary data source to produce transpromotional documents
• Enterprise class document composition throughput with optional load balancing for extreme document personalization
• Build a range of document types with FusionPro Desktop
• Template design plug-ins available in any page layout application that can be used in an Adobe PDF workflow
• Integrated VDP available by uploading offline templates created in FusionPro Desktop
• Supports nearly any organizational or role structure desired
• Varied approval workflows offer flexibility
• Security through HTTPS protocol and 128-bit SSL encryption; Secure FTP (FTPS); CyberSorce for credit cards; all servers and databases are behind a firewall; quarterly certification by SecurityMetrics.
• Libraries of easily managed and reusable imposition layout templates; gang jobs by quantity or optimized groups, across multiple products and customers
• Pre-built and custom reports provide detailed information on all system activities
• International store language options: English, French, Italian, German, Spanish, or Dutch
• FusionPro Web integrates with: ERP: Epicor, SAP, Oracle/PeopleSoft, Ariba, Ketera. MIS: ePace, HubCast Accounting: SAP. Workflow: Xerox FreeFlow, Creo Color Server, Kodak EMS, HP Production Flow, Press Mgr, & Stream. Shipping: SmartLinc, FedEx, UPS
• Web services support including: Check Order Status, Create Packing Slip, Create Invoice, Delete Line Item, Get Inventory, Update Inventory, Messaging
• Data feeds support including: FTP/SMTP/ HTTP: Sales Work Order, Job Ticket, Invoice, & Uberfeed. Output formats include: HP PPML, JLYT, PPML, VDX, VIPP, VPS, Standard/Optimized PDF & PS